WWE has put the words “Vice City” into a trademark filing. GTA 6 is set to take players back to Vice City later this year, so WWE filing for the exact phrase naturally makes the situation look bigger than it may be. But the actual filing is much narrower. WWE applied on August 4, 2026, with the United States Patent and Trademark Office (USPTO), for Class 041 entertainment services. The filing covers wrestling exhibitions and performances, broadcast media, wrestling news, online sports entertainment information, fan clubs, newsletters and blogs. It does not cover video games. The application does not show WWE claiming “Vice City” for gaming.
Is WWE actually fighting GTA 6 over Vice City?
Not based on the filing described here. Take-Two Interactive and Rockstar Games have trademarks connected to GTA Vice City and related GTA 6 gaming products, but that does not mean they own the phrase “Vice City” across every commercial category.There is also a funny corporate connection. Rockstar is owned by Take-Two Interactive, which also owns 2K Games, the publisher of the WWE 2K series.
What WWE’s “Vice City” trademark actually covers
The USPTO description includes “wrestling exhibitions and performances” along with services connected to wrestling news, fan clubs and online sports entertainment content. It also mentions “providing a website in the field of sports entertainment information.”The application has been accepted by the USPTO and is waiting to be assigned to an examining attorney. The filing is in the trademark process, not an ownership claim over the phrase everywhere.There is also a reason WWE may want the name. Industry observers linked the application to Lola Vice, who has been associated with WWE NXT. The 28-year-old star grew up in Miami, and Vice City is the fictional GTA location based on Miami. She is also of Cuban heritage.
Why Lola Vice may be the real reason behind the filing
Look at what happened with Lola Vice on NXT. She challenged Kendal Grey for the NXT Women’s Championship under NXT Underground rules, but the reigning champion ended her perfect record.After the match, Vice thanked people at the WWE Performance Center and left her gloves inside the ring. Her real-life boyfriend, Damian Priest, appeared and embraced her before she gave a speech.Those actions were viewed as a possible farewell from NXT. Reports also indicated WWE was planning to move her to SmackDown, giving the “Vice City” name a connection to her Miami background.For now, the filing points toward wrestling and entertainment, not a GTA 6 video game claim. That is why the coincidence feels bigger than the filing itself. The key twist is the timing: WWE picked “Vice City” just as Rockstar’s game is preparing to return players to the same fictional Miami-inspired setting.
