Liberal frontbencher Melissa McIntosh was out early this morning to clean up, and also double down, on her call for a party rebrand.
Yesterday the shadow minister declared the party should have another look at it’s values, policies and messaging in a bid to better appeal to voters after a drop in the polls
Asked on Nine if she was angling for a change of leadership, McIntosh said her statement was “a bit blunt” but that wasn’t her intention.
“If things aren’t resonating and if people are actually latching on to our policies and believing in that, but they’re not wanting to vote for us, then maybe we need to do something about the brand,” she said.
McIntosh said she wanted the Liberals to have more “cut through”.
“I want us to have more cut-through on our policies. I worked for John Howard back in the day, and my patch- we were the Howard battlers, we’re the Menzies forgotten people, and we’re ‘Tony’s Tradies,'” she said.
“We are pretty much the heartland of Australia, and when the heartland of Australia tells you that you need to get more cut-through to get more voters on your side, then you need to listen to the people.”
