Luxury Fashion’s New Fitness Focus: The Rise of Wellness in High-End Brands |
AI image generated for representation only / In May 2026, Dior debuted its Haute Wellness collection featuring elastic bands, weights, a yoga and Pilates mat, water bottles and more. Similarly, Balenciaga debuted its newest line ‘TechWear’, alongside the Fall 2026 collection featuring athleisure pieces like pro body tops, hot pants, cutout bodysuits, leggings, and more…