Samsung India has opened its Independence Day campaign, The Big Bespoke AI Fest, with up to Rs 19,470 cashback on select Bespoke AI appliances. The sale started August 1 and runs until August 15 across Samsung’s official channels and partner retail networks.The cashback figure is a reference to 1947, and the campaign frames its AI appliances around saving time rather than luxury. Samsung’s smart refrigerators, washing machines and washer-dryer combos are positioned as tools that cut down the daily load of grocery management and laundry.
Samsung Care+ warranty and Finance+ EMI offers on Bespoke AI appliances
The warranty terms are worth a look. Samsung Care+ adds one year of extended warranty plus two additional years free on select refrigerators and washing machines. On select single-door refrigerators, a one-year extension costs Rs 99.Financing is similarly structured. Samsung Finance+ offers zero-down-payment options and a fully digital purchase journey, with EMIs starting at Rs 890 across product segments. The 25kg Washer Dryer Combo carries a “1 EMI Off” benefit under the 20/5 finance scheme, where Samsung covers the first instalment on no-cost EMIs over 20 months.Samsung says the campaign reflects its push to bring AI-driven home solutions to Indian consumers, with the appliances meant to handle routine work through the festive season and after.The window is 15 days, well ahead of the longer festive sale period later this year. All offers apply to select models, so the top cashback figure won’t hold across the full Bespoke AI range.